Loyalty Structures. Achievements. Points. Recurring Reward. Frequent Buyer. Mix and Match. Loyalty Structure Types. How are rewards earned?
The loyalty program in Thirdshelf is based on points earned:
1 dollar spent = 1 point earned*
As your customers grow their points total, you give them back rewards based on one or more of the following structures:
A straightforward concept: every X number of points, you earn a reward. Accumulate another X number of points, another reward.
Example: Every 200 points —> get a $10 voucher.
This program functions on a customer's lifetime earnings. As they accumulate points, they reach certain levels, or "achievements".
Example: You define 4 “tiers”, and give them your own “titles”, that are pertinent to your business, industry and client-base.
2,500 points: Silver VIP member
5,000 points: Gold VIP member
10,000 points: Platinum VIP member
15,000 points: Titanium VIP member
When a customer reaches a level, they unlock one or more rewards associated with that level.
Here, a customer trades in their points in exchange for a reward.
200 points — receive a $10 voucher. Or, hang onto your points to achieve….
500 points — receive a $50 voucher. Or, hang onto your points to achieve….
1,000 points — received a $150 voucher
Set up in a certain way -- like in the example above -- this structure can encourage greater dollar spends by customers:
Higher level points should provide more enticing rewards, encouraging the customer to avoid “spending” their points, and continue spending more dollars, to reach the more interesting higher-level rewards.
This is the familiar “Buy 10 get 1 free”; "buy 5 get the 6th free"
In Thirdshelf, however, Frequent Buyer is very flexible and allow many unique applications for rewards.
In Thirdshelf, the reward that the customer receives does not have to be related to what they did to get it. Therefore, you can have scenarios like:
Buy 5, get 20% off a related like of products
Buy 10, get a $50 Reward Discount
Thirdshelf also give you the ability to mix and match all of the above allows you to craft a program that is unique to your business, giving you a notable differentiator.
*Note: Points are earned on dollars spent before tax. For any other currency Thirdshelf will give one point for one unit of said currency spent before tax. If you use VAT our system will detect this and attribute points on the total purchase.