Use your existing Mailchimp, ConstantContact or other mailer to build up your Thirdshelf member's list
An existing mailing list is a powerful recruiting tool for your Thirdshelf program.
Start getting insight into this list of emails by inviting them into your Thirdshelf, letting its analytics engine give you a clearer understanding of who they are, how they behave, and how to market to them.
For a direct import the steps are simple:
Import this list into your POS if they are not already present
Send this list as a .csv file to email@example.com
The following section provides effective tips for using tools such as Mailchimp, Constant Contact, or other such services to promote your program, and recruit memberships (sign-ups)
Create a dedicated campaign to announce your Loyalty Program.
The sign-up effectiveness is greatly multiplied with a single-message campaign. Do not include your loyalty program announcement in the body of a regular newsletter. We have seen these to be uniformly less effective than a dedicated announcement and invitation campaign.
Craft a compelling message that details your program, how it works, and the great, exclusive rewards your customers get for being a member.
Place a clear, prominent Call-To-Action at the top and at the bottom of your content.
A large button that says “Join Now” or “Save 5% Now”, with the Thirdshelf Webform link behind it.
Instructions for creating a Call-To-Action button
Here are the instructions for placing a link behind a button for two popular email programs.